Wednesday 4 April 2012

Messages conveyed to target audience

The messages being communicated to my audience are messages of how you should be happy with who you are no matter what people or other influences may try to tell you. This is a message in the actual song as well, so they both intertwine with each other well. Another message is that people should not passively receive information from the media and aspire to be like the images in the media.


I just feel that in this day and age, more so in teenagers, that people are kind of brain washed by the media in terms of how you should look. Sometimes they’re even unaware that the images or sometimes the people in some cases are fake and have been edited, which was shown with the “inspirational” images of typically bad role models on the girls bedroom wall (e.g. Katie Price, Paris Hilton, etc.) What’s even more worrying is that this has such a negative effect on these people and it can lead to them doing dangerous stuff, as I showed with the point of view shot of the girl’s cuts on her wrist from self-harming.


Even if a person doesn’t listen to these influences, someone else will and may try point out why they’re flawed according to these influences, which I showed in my music video with the bullies at school. This again has a negative impact on this person.


I created this video to show to my target audience that they don’t have to listen to these influences. They should be happy with what they look like and who they are.

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