Socio Economic Group
- Technically my target audience group should belong into group E, as they are students. The people in my post are students, so therefore fit my target audience.
Age
- The age range of my target audience is between 12-20 years old. This is because the concepts of the music video are ones that probably only teenagers may understand. For example, there is a point of view shot of the girls slit wrist. The idea of cutting oneself is rather modern and may not be understood by older generations.
Gender
- The gender of target audience will be mainly female. This does not mean that men wouldn't like it either (due to the penumbra effect), but it is mainly aimed at women because are more susceptible to the media. Plus, the video is about how the girl worries about getting the "perfect" body that is portrayed by the media.
Ethnicity
- I didn't intend on excluded any ethnic groups but because the people in my video are white, and the area I live in mainly white ethnic background, I have unintentionally excluded other ethnic groups.
Lifestyles
- Well seeing how my target audience is mainly students, they probably don't earn any income (or very littlle) and do spend some time watching music videos. The people from my audience feedback post fit into this category.
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