Wednesday, 4 April 2012

Hyperreal vs Real Texts

Wikipedia defines hyperreality: Hyperreality is used in semiotics and postmodern philosophy to describe a hypothetical inability of consciousness to distinguish reality from a simulation of reality, especially in technologically advanced post-modern societies. Hyperreality is a way of characterizing what our consciousness defines as "real" in a world where a multitude of media can radically shape and filter an original event or experience. Some famous theorists of hyperreality include Jean Baudrillard, Albert Borgmann, Daniel Boorstin, and Umberto Eco.

My music video was a realist text with one element of hyperreality with the cloning sequence to create another version of Kirsten (my talent). This juxtaposes the social realist aesthetic look I intended on creating.I created this hyperreal element in my music video by pushing the boundaries of budget and experimenting with technology that I had. Because I was limited in technology and budget, I couldn't create a more hyperreal, glossy looking video.

However, I don't think, if I had the budget or technology, I wouldn't have made it look like that. I prefer a more social realistic look when watching videos and films. I wouldn't have wanted glamourous actors/actresses, stunning set locations or amazing cinematography (ok, maybe that last one I wouldn't have minded having), because then it wouldn't have looked real. If it didn't look real, then the message of being happy with who you are and not trying to change yourself would've been lost, and then the music video would not have worked.

2 comments:

  1. Your first "I wouldn't" should just be 'I would'.

    Good analysis Soph.

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  2. No, it's I wouldn't because I'm explaining how those things would've ruined the social realist aesthetic look I had wanted.

    Thank you.

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