In 1964, The Beatles starred in their first feature length film "A Hard Days Night", which set the stage for what later became music videos. Two years later, Bob Dylan released a promotional video for his song "Subterranean Homesick Blues". This kicked off a new wave of promoting songs through the medium of video.
Top of the Pops was important for promoting bands and their music videos during the 1970s. A good video would increase the sales of the song as viewers hoped to see the video again. For example, in 1975, Queen ordered Bruce Gowers to produce a promo video for the song "Bohemian Rhapsody" to be shown on Top of the Pops, which is noteable as it was entirely shot and edited on video tape.
In 1981, MTV was launched and the song "Video Killed The Radio Star" is the first to be broadcasted on the channel. This sparks a more sophisticated approach to making music videos with added storylines, such as the infamous "Thriller" (1983).
In 2005, iTunes is launched and once music videos could be downloaded from the site, 1 million were downloaded within 20 days. Not only that, internet site Youtube was set up, allowing music artists such as OK Go to become more successful through the ability of viewers watching them online.
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