Target audience

The target audience of my media project would be teenage girls.  They are probably from the socio-economic groups of B, C1 or C2. They're also most likely to be school students too, hense why one of the main locations is a school. 


Plus, the storyline will be relatable to teenage girls because, in this day and age, there a large proportion of teenage girls who feel insecure about the way they look. This song is about feeling perfect, so therefore it will relatable to teenage girls, even empowering. 

Of course due to the penumbra effect, we cannot presume that all of the audience will fit into these categories. For example, teenage boys may also like my music video as well.